¡Ay, Amor!

This book examines the cultural and political significance of cumbia santafesina, a regional style of cumbia music from Santa Fe, Argentina. It traces the origins of cumbia in Colombia, its spread throughout Latin America, and its development in Argentina, with a focus on Santa Fe as the birthplace of romantic cumbia. The author analyzes the musical style, its social context, and its role in shaping cultural identity, while also addressing issues of race, class, and aesthetics. The book aims to fill a gap in scholarship on this popular but understudied musical genre.