20th Century Alcohol & Tobacco Ads. 45th Ed.

<p>Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this <strong>lush compendium of advertisements</strong>, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.<br /> <br /> Each era’s <strong>alcohol and tobacco trends</strong> are exuberantly captured page after page, with brand images woven into <strong>American popular culture</strong> so effectively that almost anyone could identify such icons as the <strong>Marlboro Man</strong> or <strong>Spuds MacKenzie</strong>, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful <strong>Absolut</strong> campaign confirmed. Even doctors contributed to an improbable<strong>&#160;propaganda</strong>, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing <strong>social success</strong>.<br /> <br /> Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of <strong>a decidedly vibrant—and sometimes controversial—chapter of advertising history</strong>.</p>